Recently a meeting was held between Tamil Business Warriors and the Board of Southside FM radio station. The purpose of the meeting was to establish a partnership for the financial management of the station.

Southside FM South Africa is a proud South Indian community radio station, launched on 13 May 2022. The idea of Southside FM was conceptualized in 2009. Fast forward to February 2022, a group of motivated individuals in Durban brought this station to life. The main aim of the radio station is to establish a valued, vital, and vibrant radio to facilitate mindful communication, understanding, and appreciation among the different language and cultural groups within the South Indian communities. Southside FM seeks to inspire people to look at the world from multiple perspectives to promote and sustain nation-building efforts.

Following the discussions between TBW and Southside FM a MOU is in the process of being entered into between the two parties where TBW will be responsible for the commercial arm of the station. In this respect TBW will generate income through sponsorships, advertising and fundraising activities which will pay for the day to day running of the radio station. A marketing/sales specialist will be appointed to assist in this process.

Through this partnership the South Indian community in South Africa will benefit from a radio station that will :

• Reflect and promote the South Indian identity, character and culture by focusing principally on local and international Tamil and Telugu content.
• To create a diversity of voices and opinions on the air through its openness to participation from all sectors
• To encourage open dialogue and democratic process by providing an independent platform for interactive discussion about matters and decisions of importance to the South Indian community.
• To promote social change and development.
• To promote good governance and civil society by playing a community watchdog role that makes local authorities and politicians more conscious of their public responsibilities

Dr Rajendran T Govender

CEO – Tamil Business Warriors