Tamil Business Warriors (TBW) is a business network organization initially formed by Tamil business owners. This however, has no bearing on its membership as it is open to businesses locally and internationally, irrespective of language, culture, race or religion. Furthermore, TBW’s activities and programs proudly support women, youth and emerging entrepreneurs in business.

As TBW believes that the immense impact of social media on business growth cannot be ignored. It has embarked on a campaign to assist entrepreneurs to fully exploit this trend. The campaign entails attracting as many social media influencers as possible to enter a competition. To this end, TBW has partnered with Woodmark Events SA as Promoter of its Event for 2023.

Participants will be given an assignment, to be completed within an allotted time. Generally, the purpose is meant to encourage social media content creators to produce inspiring, insightful and captivating content and subsequently build a substantive fan base. This invariably means that participants engage in research pertaining to the product and the target market. The assignment entails a media promotion of the ‘Sid Sriram Concert’ which takes place at the Durban ICC on 17 June 2023. The choice of this assignment is to demonstrate the power and effect of social media on new and uncharted markets. Sid Sriram is a household brand throughout the South Indian diaspora however in SA, South Indian music is a niche market.

The participant will be scored by using the following criteria; number and quality of posts’ views,likes and shares. The winner will be awarded the title, ‘MOST INFLUENTIAL INFLUENCER’, together with the grand prize of R100 000 (One hundred thousand rands) This title will automatically fall into the category of ‘most prestigious title’ awarded by TBW.

Competition entries will open on 10th March 2023 and close on 16th June 2023. The winner will be chosen after all scores as of 10th June 2023 between the hours of 20h00 and 21h00.  Please note that in the event that the competition is oversubscribed the Promoter reserve the right to close entries earlier than the official date agreed upon. Those interested are advised to complete an ‘expression of interest form’ on the TWB website (www.tamilbusinesswarriors.org) prior to registering for the challenge.